Against their own self interests

Fine reporting by the BBC (link here), and tip of the hat to my friend Muki (one of the nicest people you could ever meet) for pointing out the story. Why people vote against their own self interests. They're stupid, and they don't want to be told their stupid, or made to feel more stupid / out of touch / clueless. They want to be wowed, and cajoled, made to feel folksy and comfortable, and 'have a beer with' the candidate, or chat with them at their church social, not get lectured to or talked down to by some 'elitist' all full of numbers and facts. Ugh!