Pilooon This

No Food City, I am not going to "ask for my Pilooon". It's not a real word.

Basha's (who owns Food City) lawyer in Phoenix has filed a trademark on it. It's a contrived, made-up, fake Spanish word, to get gringos and native Spanish Speakers into Food City where they can ask for it (exige tu), trying to drive marketing traffic.

No thanks. I'll get my Dos Equis and Modelo Negra there, and maybe some day pick up a big ole can of lard that they have on pallets placed at the entrance next to the produce section. But I am not going to be asking for a "Pilooon". Sorry Food City.