Friday, February 25, 2011

Misguided Indian Marketers

This morning, I received what I thought was a SPAM comment to the "How To Clean Your Own Hayward Pump Cartridge Filte..." posting from earlier this month.  Some anonymous person called "sachin" commented:

"Buy slotted angles shopping-racks, we are leading slotted angles shopping-racks manufacturer and provider or supplier for "plastic baskets delhi" and "plastic baskets manufacturers delhi" (India)."

The "quoted" parts were hot linked to a (perhaps) poorly named website "adequate steel" dot com.  I am not going to hot link it here and send these misguided marketers any traffic.  "Adequate Steel" does NOT inspire confidence to me.  Did they reject the names "Marginal Steel", "P*ss Poor Steel", "Maybe It's Steel", "Won't Break Immediately Steel"?  Obviously, the nuance of the negative psychological impact of "Adequate" are lost on "sachin" and his company.  At "Adequate Steel" they showed that they manufacture shopping carts.  The pictures they showed were the smaller "custom" carts that you can find at places like Whole Paycheck, Auto Parts Stores, Trader Joes, etc.  They might have offered LARGE carts like Costco and Home Depot use, but I didn't dig deep enough, uninspired by the adjective "Adequate".

So AS's "sachin" probably found my blog with a keyword search of "basket" or something...  and then quickly assumed that a specialized pump's filter basket equates to a shopping cart.  "sachin" never bothered to set up a Google profile, so that anyone who was actually interested in his company would know how to contact him, but who knows, maybe he's a non-Indian contractor who AS doesn't want customers contacting?  I dunno.

And "delhi (India)".  How many other cities called "delhi" are there, outside of India? And why would you not capitalize the name of your city "delhi"? 

The lack of an article "we are leading slotted angles shopping-racks manufacturer" implies that AS is somehow guiding, controlling, or drawing away, shopping-racks manufacturers some-place...  where exactly... who knows?  If they were "a leading manufacturer" or "the leading manufacturer" then that sentence would have made much more sense.  But they are not "the" or "a" they are simply "leading" manufacturers somewhere.  And the end of the 2nd half of the sentence implies they are only supplying people in "delhi" .. wherever that is.  Had it been capitalized, it might have been Delhi, locally pronounced as Dilli (Hindi: दिल्ली, Punjabi: ਦਿੱਲੀ, Urdu: دِلّی) or Dehli (Hindi: देहली, Punjabi: ਦੇਹਲੀ, Urdu: دهلی), officially National Capital Territory of Delhi (NCT).  But no.

So "sachin" and the AS company he represents, have failed miserably.  They have drawn my ridicule and disdain.  I know there are millions of smarter, more fluent in English, more motivated Indians in India.  I've worked with many of them, extensively.  So Misguided Marketers BEWARE.  Do a poor job of approaching me in a language that is not your mother tongue, and you will be justifiably mocked.  There's others in your country and in the market place who are doing much better jobs at approaching potential customers.

1 comment:

  1. I split my metal purchases between "Acceptable Steel" and "Could Do Worse Millworks"


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